Tuesday, June 9, 2009

Spotlight | Swoon Over It

If you're in the wedding industry, you most likely have come across Amanda Young at some point in your blogging - whether you know it or not. She's all over the place! Formerly known as The Blissful Bride, blogging away about her wedding planning, she was recently married and began working for my friend, and fabulous Florida wedding planner, Melissa of MasterPiece Weddings.

Amanda also recently launched her calligraphy business, Swoon Over It | A Modern Calligraphy Studio. Since her work is so lovely, I wanted to show off what she does. And if this isn't enough to want to hire her, there are a ton more photos of her work on the website. Please enjoy the Q&A we did with Amanda.

What inspired you to start doing calligraphy for other brides/clients?

I decided to start doing calligraphy professionally after doing it for years for friends and family. I have always prided myself on writing cleanly and legibly and always loved a beautifully addressed envelope so making something I love doing my business seemed a natural next step.

What is your favorite font?
I'd have to say London. Not only is it my favorite but it seems to be the client favorite as well. Honestly, it's so swirly and whimsical looking that on my blog I've even said "it's just as much fun to write it as it is to look at" -- which is so true.

How do you develop new styles?
New styles are developed based on a multitude of factors: what clients are requesting, what would stand out from the others, what styles are the most popular, etc. And while I have not introduced any new styles since my launch, I hope to do so before 2010.

How long does it take to address envelopes for a guest list of 150?
Oh goodness, what an interesting question! That depends on so many factors. Let's say in the interest of keeping it simple that there are no distractions (my dog is not rubbing my feet begging me to take a break and play with her and the phone is not ringing off the hook, etc.) -- my best guess would be 4-5 hours. That, of course, does not include correspondence time with the client, time at the post office mailing the envelopes, or other managerial tasks. People are always shocked at this amount, but think about how often you have to break to rest your hand not to mention that you have to check and re-check them all to make sure all the addresses were written correctly.

Why should a bride have calligraphy done on her invites?

I think the best explanation is that the envelopes are the very first piece of material that most people will see when it comes to your wedding. And, we all know that age-old saying about first impressions. If you are going to spend so much money on your invitations, why wouldn't you want to hire someone to keep the envelopes looking just as beautiful as the inside? After all, most of us receive a lot of mail everyday, and wouldn't you want your invitation to stick out from the rest?

How would you spend a work-free weekend?
Wow. That is kind of a crazy concept for me (for those of you that don't know, when I am not doing calligraphy on weekends, I am usually working weddings as an associate with the MasterPiece Weddings team). Honestly, I think I would spend it being lazy around the house with my husband and puppy. The rare weekends I am not working we are usually running around getting house projects completed, so having a weekend completely off? Well, that makes just lying around sound like a like of fun.

[all photos of work, copyright Leslie Roark Photography]

3 lovely comment(s):

Amanda B. Young Jun 9, 2009, 4:57:00 PM  

So flattered! I cannot thank you enough for the spotlight. You are really too kind. Thank you thank you thank you!

Aletha | Pearls Events Jun 9, 2009, 10:31:00 PM  

You are MORE than welcome, Amanda!

Anonymous Jun 10, 2009, 3:50:00 AM  

This site is so wonderful site.This site is vary interesting site.I like this site.

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