Pearls Events Favorite | Target Dresses

I posted in March of 2008 about two Issac Mizrahi social dresses. Since then, Issac has stopped designing for Target, however Target's private label, Merona, has set the bar high for reasonably priced dresses. I shop at Target for almost everything, so it's no surprise I've blogged about Target dresses before. I think it's safe to say that many women (size 0 - 16) will be pleased with the options this season!


I admit I was worried the quality would go down when Issac departed; little did I know that Target was ready to take mass-market, private label to the next level. Every time I go to the women's section, like I did last night on a grocery run, I'm amazed by the work and party-appropriate dresses from Merona. The fabric is lovely, they are lined, and the fit is great!


Target's women section has great signage, and their advertising campaign is genius - it's the only ad in the Sunday Press I look forward to - however their in-store merchandising isn't the best. Thankfully, their online store really makes up for it! I love how they showed this simple denim dress three different ways - at the beach, in the office, out for dinner!

Enjoy your weekend!